Marketing Management 15th edition is a book on marketing. Before going into the review of Philip Kotler’s Marketing management book, let’s have a look at marketing. Marketing is a process of selling products and services. It enables communication of a new product to the target audience and consumers. Marketing itself has markedly emerged as a science. In every business, marketing holds a key role. So, business administration cannot be done smoothly without marketing. Students get specialization of their degrees in marketing. Many marketing books have been written by authors on the marketing management. This post reviews review and highlights two popular marketing books by Philip Kotler and others. These include principles of marketing and marketing management 15th edition.
Principles of Marketing.
Principles of marketing is a detailed book on marketing. It explains the detailed procedure of marketing. This version of eBook is the second European edition. The book contains 7 parts and 22 chapters. Book starts with the basics and introduction of marketing like the marketing process. Then strategy of marketing a product along with core strategy is given. Final four parts comprise of product, price, promotion and place. Colorful pictorial description and cycles make the book interesting to read. This book is a very useful book for students of business administration. More than thousand pages are contained in 41.6 MB file.
Editors: Philip Kotler, G. Armstrong, J. Saunders & W. Wong
Edition: 2nd European Edition
Marketing Management 15th Edition.
Marketing management is an advance eBook on marketing. It gives insights to the more experienced readers and students. This is a highly demanded book of Philip Kotler. eBooks has 8 parts and 22 chapters. Book includes the following topics.
- Understanding Marketing Management
- Capturing Marketing Insights
- Connecting with Customers
- Building Strong Brands
- Shaping the Market Offerings
- Delivering Value
- Communicating Value
- Creating Successful Long-term Growth
Authors: Philip Kotler & Kevin Lane Keller
Download Marketing Management 14th Edition from here.