Management Books

Essentials of Marketing 15th edition Perreault pdf

Essentials of marketing 15th edition pdf.

Presented here is a review of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of marketing 15th edition is the latest version of world famous book on marketing.  Published in 2016 by McGraw-Hill Education, the book is comprised of 784 pages. Joseph P. Cannon, William D. Perreault Jr. and E. Jerome McCarthy are the book authors. All co-authors are academicians in top institutes of ...

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Principles of Marketing 16th edition pdf Philip Kotler download

Principles of Marketing 16th edition is another book on marketing. Gary Armstrong and Philip Kotler are the book authors. Marketing an Introduction is another joint work by both authors. Published under Pearson, the 16th edition is a revised and expanded text. It explains the in-depth procedure of marketing strategy. Principles of Marketing 16th Edition Book under consideration contain four main parts. ...

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Marketing an Introduction 13th edition pdf Kotler

Marketing an introduction 13th edition pdf download

Marketing an introduction 13th edition is a great work by two famous authors. Gary Armstrong and Philip Kotler are the book authors. Both authors are experts in the field of marketing and management. Marketing Management and Principles of Marketing are other books under the authorship of Philip Kotler. He has also received four major awards in marketing. Philip Kotler is renowned ...

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Consumer Behavior 10th Edition pdf Schiffman

Consumer behavior Schiffman 10th edition download

Consumer behavior 10th edition is a well renowned eBook. It is an intermingle of many sciences. It simply concentrates on understanding the behavior of consumers in buying and purchasing of a product. Consumer behavior has emerged as a major field of study in marketing. Consumer Behavior 10th Edition is one of the most demanded books on consumer behavior. There are many ...

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Human Resource Management by Gary Dessler

Human Resource Management by Gary Dessler

Human Resource Management by Gary Dessler is an eBook on management studies. It has been authored by Gary Dessler and Biju Varkkey. Before presenting the review of 11th edition of this book let us see what HRM is. HRM is a complex of many management practices. It helps is recruitment, appraisal, training and many other tasks for the human resource. ...

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